News & Notes
Systematic Strategic Planning Abstract
In writing this book, I wanted to create a step-by-step guide to a systematic method of strategic planning. I wanted the method to be easy to understand and straightforward, based on fundamentals, and to be universally applicable to any type of business. I hoped to assemble and unify the disconnected ideas, processes, and techniques written on strategy and business development in the same place, in order to develop a systematic methodology that is easily understandable and applicable.
Many books exhort managers to 'think strategically' or prescribe 'strategic leadership' to helicopter out of tactical day-to-day management, but few address how to make this happen. Most frequently, strategic analysis tools are explained conceptually rather than practically, rarely showing how to use the tools for actual strategic planning.
Moreover, as many assert that there is an exact approach or systematic thinking, my intention was to bring a new perspective to the reader and, more significantly, to provide a different benefit by the application of this systematic methodology.
This book provides a complete set of practical strategic planning techniques and tools. Where appropriate, I have refined these tools from their original sources to make them more user-friendly and effective. Perhaps most importantly, I try to guide you in identifying the circumstances in which you might use specific tools, and in targeting them directly at achieving effective results.
Systematic Strategic Planning consists of a framework of phases through which each project passes, a pattern of procedures for straight-forward planning, and the fundamentals involved in any strategic planning project.
This book aims to provide a detailed framework regarding strategic planning systematically. The main headings in this book are listed below. The method and its techniques, case studies, and working forms presented will guide you through preparing the strategic plan of your existing or future business.
- The first section of the book explains the steps to be taken before and after starting with the strategic planning work.
- The second section provides overall framework and characteristics of the simplified and full versions of systematic strategic planning.
- The third section describes the sections of systematic strategic planning in detail.
- The last section provides a framework for the execution of implementation, control and evaluation functions in a systematic manner.
This book is written chiefly for two groups:
- One is the strategic planner. He/she is skilled in planning strategic plans, but may not fully recognize that strategic planning of any business calls for a different procedure. His conventional approach must be replaced by the broader analysis, his individual and factual analysis of specifics must give way to group opinions and evaluation of convenience or preference.
- The second group involves the professional - the person not skilled in the techniques of strategic planning. This second group includes such people as the owner-manager of a small business, the manager who is generally familiar with strategic planning, and the department head who is faced with a job which he plans to do himself.
The content of this book is composed of conclusions obtained from different application environments of the issue, in subject and by the composition of the cause and effect relations of these elements. In order to obtain maximum benefit from the book, the issues in the sections shall be addressed as a whole.
In reality, this book is an instructional manual. It has been designed to be specific, simple to understand, and easy to use. I hope it is of direct help to you.
Furthermore, I owe all of my fellow workers within both my academic and my business lives, who contributed through their opinions and efforts on the development of this book, a great debt of gratitude. Also, many thanks goes to my dear brother, Okan, for his assistance and support during the typing of this book.
Most of all, I am very thankful to Richard Muther and his incredible innovation for planners, i.e., the best planning methodology that I have ever seen or heard in my entire life, which is called Planning by Design (PxD).
PxD is simply a methodology that lets you generate a methodology on any specific subject area. Based on PxD concepts, so many world-wide known methodologies such as Systematic Layout Planning (SLP), Systematic Handling Analysis (SHA), Systematic Planning of Manufacturing Cells (SPMC), Multiple Careers Planning (MCP), and more, have been developed for the use of planners in several industries.
I am very lucky to have met Mr. Muther and his lovely family and become his close friend. Thank you, dear, great man. Also, special thanks goes to my dear friend Lee Hales for his ideas on developing the frame of the systematic.
Dr. Hakan Bütüner